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Quacker Factory rebrand by Robert Porazinski

Quacker Factory rebrand

The rebranding of Quacker Factory was intended to attract new customers while maintaining their loyal customer base. Quacker Factory is a very successful QVC apparel line. The duck icon has become a recognizable symbol of the Quacker Factory and the lively personality of its creator, Jeanne Bice. The brand also extended to the website, books and an annual cruise for customers known as Quackers.